My approach


My vision of design

I studied design because I want to solve problems in creating products that improved people’s lives. According to me, working on meaningful projects based on a human-centred approach is essential.

Every time I work on a new project, I ask to myself “What effect will this product have? How is he going to impact on someone’s life?” To answer these questions, it is important to understand why people do the things they do and how do they feel after interacting with it. It’s not just creating functional and beautiful products. It’s creating things that help the user in his experiences and behaviours. They should be easy-to-use, ergonomics and improve users lives in some way.

Designing with empathy, creating with sensitivity, making things in an intuitive way are some of my strengths.

I consider myself as an ethical designer because I need to do work I believe in and my values need to match the ones of the project.